Abstract
This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that there is a high correlation between the product pricing and the buying behaviour of consumers. The study also indicated that factors such as perception, product quality, Advertising and culture to a large extent influence the buying behaviour of consumers. Based on these findings and others, the researcher made such recommendations such as setting reasonable prices, ensuring adequate product availability, adhering to quality standards and specifications as well as engaging the service(s) of marketing experts in the management of company production processes, which if applied, will help increase the sales and overall performance of the company.CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.2 Objectives of the Study
1.3 Research Questions
1.4 Research Hypotheses
1.5 Scope of the Study
1.7 Significance of the Study
1.8 Operational Definition of Terms
1.9 Organization of the Study
1.10 Conceptual Framework of the Study
CHAPTER TWO
REVIEW OF RELATED LITERATURE
Conceptual
Empirical
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Design
3.2 Area of the Study
3.3 Population and Sample Size Determination
3.4 Sources of Data
3.5 Instrument for Data Collection
3.6 Reliability and Validity of Instruments
3.7 Method of Data Analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
References
Appendix One: Questionnaire
